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Animated in Flash, the series aired on Discovery Family (formerly The Hub) from October 10, 2010, to October 12, 2019. Hasbro selected animator Lauren Faust as creative director and executive producer. Faust created deeper characters and adventurous settings, seeking a show resembling how she had played with her toys and incorporating fantasy elements. However, due to hectic production schedules and a lack of creative control, she left the series during its second season.
Friendship Is Magic became one of the highest-rated productions in The Hub's history. Despite its target demographic of young girls, the series attracted an unexpectedly large following of older viewers, mainly adult men, who call themselves "bronies". The series gave Hasbro new merchandising opportunities. A spin-off franchise (My Little Pony: Equestria Girls) was launched in 2013, and ran alongside the series for six years. A feature-length film adaptation based on the television series, My Little Pony: The Movie, was released in October 2017 in the United States. My Little Pony: Pony Life, a spin-off comedy series, premiered on Discovery Family in November 2020.
After the pitch bible was completed, Hasbro and Faust evaluated animation studios. Studio B Productions (renamed DHX Media on September 8, 2010)[35] worked on Macromedia Flash-based animations and shows featuring animals. Faust felt that the studio would be a good fit, and agreed that Jayson Thiessen should direct. Faust, Thiessen, and James Wootton (who later became a director) presented a two-minute pitch to Hasbro, which approved the production. Faust estimated the time between being asked to develop the show and its approval at about one year.[7] The foundation of the series took roughly two years.[23]
After the first season's finale aired, Faust announced that she had stepped down as executive producer to become consulting producer. Her involvement in the second season consisted primarily of story concepts and scripts, and she left after that season.[38] In an interview with New York magazine, Faust said that her reasons for leaving were a combination of hectic production schedules and a lack of creative control.[39] McCracken said that Faust's departure was due to its being a toy company-driven show, and there was "still some frustration" with being unable to bring some of her ideas to the screen.[40]
Hasbro and Faust planned for episodes to be 11 minutes long before the series was approved, and Faust observed the limit in "The Ticket Master" (her first full-length script). Faust preferred 22-minute episodes, however, and Hasbro eventually agreed. Scripts were written around the episode runtime, and Miller said that most editing removed supplementary dialogue and action.[42] Initial production stages were tight, requiring a schedule twice as fast as Faust had previously experienced. Communication between the Los Angeles writing offices and the animation studio in Vancouver was frequently remote. The two teams sometimes held "writer's summits" to propose ideas for characters and situations, at which the animation team provided suggestions on visuals, body language, and characterization.[7] Larson said that his writing often used "ridiculous shorthand" for conciseness, and he referred to other works.[44]
The series' background music and songs were composed by William Kevin Anderson and Daniel Ingram, respectively.[37][45] The production team identified parts of each episode where they wanted music cues, allowing Anderson to provide the music.[7] The score was composed after each episode's initial animation, and was reviewed by Hasbro.[43] Ingram worked with Anderson's compositions to create songs which meshed with the background music and fleshed out the show's fantasy setting.[46] Ingram's songs usually began with a piano and a basic melody. The creative team received the song and provided input; background voices and instrumentation were then layered before the lead singer's vocals.[47] Writers sometimes suggested lyrics and overall musical themes, including two songs written by Amy Keating Rogers.[48] Music composition substantially preceded the broadcast of an episode; songs for the series' third season, which began airing in November 2012, were composed in 2011.[46] Ingram thought the songs from previous My Little Pony shows were "a little bit dated", and decided to bring more-modern work to the Friendship Is Magic series.[49] Changes included songs with more emotional depth than those typical of children's animation, which could also be enjoyed outside the episode.[49] Ingram said that his songs had become "bigger and more epic, more Broadway and more cinematic over time",[45] and Hasbro endorsed the effort to try "something groundbreaking for daytime television".[46] "Putting it Together" from the musical Sunday in the Park with George inspired "The Art of the Dress" in the first-season episode "Suited for Success", and "At The Gala" from the first-season finale was based on Into the Woods.[45][50][51] A musical number in "The Super Speedy Cider Squeezy 6000" paid homage to "Ya Got Trouble" from The Music Man.[45]
Voice casting and production was handled by Voicebox Productions,[52] with Terry Klassen the series' voice director. Faust, Thiessen, and others participated in selecting voice actors, with Hasbro giving final approval.[7] Tara Strong was cast as Twilight Sparkle after Faust, who had worked with her on The Powerpuff Girls, asked her to help pitch the show by voicing Twilight, Pinkie Pie and "Applejack [or] Rainbow Dash". After Faust heard Strong as Twilight, she knew she wanted her for the role.[53] When Cathy Weseluck auditioned for Spike, she envisioned him as a baby with a high voice. The director later told her to "boy him up a bit", "chang[ing] everything".[48]
Completed scripts were sent to Studio B for pre-production and animation with Macromedia Flash Professional 8. Thiessen's production team was allowed to select key personnel, subject to Hasbro approval; one of those selected was art director Ridd Sorensen. The Studio B team storyboarded the provided scripts, incorporating direction and creating scenes which the writers believed were impossible to animaten.[58] The DHX Media team went through the storyboard and design process, recorded dialogue, and created a storyboard animatic from the voice recordings.[59] The animators then prepared key-character poses, layout, background art, and other major elements. These versions were sent back to the production team in Los Angeles for review by Hasbro with suggestions from the writers.[58] Hasbro also received rough black-and-white drawings, colored and finalized character and prop designs, and animatics and a rough cut.[59] Thiessen credited much of the technical expertise to Wooton, who created Flash programs to optimize the placement and posing of the pony characters and other elements; this simplified the work needed from other animators.[58] The ponies' manes and tails are generally fixed shapes, animated by bending and stretching them in curves; this gave them movement without the need to animate individual hairs.[16]
Friendship Is Magic is associated with the 2010 relaunch of the My Little Pony toy line of figurines and play sets.[160] Due in part to older fans, Hasbro saw My Little Pony as a "lifestyle" brand with over 200 licenses in 15 categories of products which included clothing, housewares, and digital media. The brand grossed over US$650 million in retail sales in 2013,[170] and US$1 billion in 2014[171][172] and 2016.[173]
After the show's finale aired, Hasbro began working on a fifth generation which began with the feature film My Little Pony: A New Generation.[184][185] Like Friendship Is Magic, it is set in Equestria because the production team wanted to further explore the fourth generation's lore and world-building. The fifth generation is set in after the events of the fourth, focusing on different ponies and unexplored parts of Equestria; this gave Hasbro the opportunity to include Easter eggs of the previous generations.[185] The film was released on Netflix in September 2021 to positive reviews;[186] it will be followed by a television series which will be released on the streaming service in 2022.[187] 2ff7e9595c
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